Blur is dead: Here is what we actually learned
Blur, one of the largest Ethereum NFT marketplaces, is shutting down. Even if you couldn't care less like me, this is what we can learn from it. My take.
This is a video I made after the news that Blur is shutting down. Here it is written out.
Watch it on YouTube.
In short
One of the largest Ethereum marketplace Blur is shutting down after the volume collapsed 99%.
This space in particular has so much noise. And when it is the noise related with making money, things got even more emotional.
In the end, the only thing that stay with us forever is what we have. Conviction is what we actually believe to make sense for the long term.
Blur is shutting down
One of the largest Ethereum marketplace Blur is shutting down after the volume collapsed 99%. These guys will be closed on November 12. Yet what I want to say is that at some point they had 1.43 billion in monthly volume at the peak during 2023 while now they are seated at 7 million and they just announced shutting down after, let's say, a similar platform also related to them, Blast, also announced shutting down.
Well, to be fair, I could not care less for this marketplace and this information at all. Even more about NFTs at this moment, even though I started into NFTs, it's been a thing that's not really trending too much anymore, but I just wanted to highlight and bring this thought and this perspective to have in mind from now on.
Everybody was talking about this
I still remember when Blur and Blast was going on and it was in the peak. Everybody was talking about this. Why? Because they were at some point farming or they were pretty much just trading NFTs. And I'm saying literally people that maybe have never touched NFTs, they came to this platform to start doing well, just as nowadays we have pump.fun, which banalize completely how we can create memecoins and you know, just try to make a few bucks here and there.
Yet the thought is at some point in my past, and I can imagine that this might also have happened to you. I talked about start farming, start trading or doing something inside this platform because pretty much everybody was talking about this and you just feel like it's stupid because you are not there yet.
:quality(80))
Right now, going forward, we are two years in front of when they were first born and they are now shutting down because there is no sustainability. In this business, to be fair.
Yet it's just a matter of imagine if I had put my time, my efforts or even like the brand content around this type of thing, I would have just distract myself, of course, maybe being able to make money. But what would have been the effect of that in the long term for the brand and for myself as a investor, let's say, right?
So much noise
So it's kind of just like this remind of sometimes we get so distracted because this space in particular has so much noise. And when it is the noise related with making money, things got even more emotional. Right.
But again. Imagine if you had pay attention to this or if you had stopped doing your trading into your pairs that you are used to and go into this thing again, you made money, but you totally stopped paying attention for a while into this other stuff. And now you are in this position where you can see that, well, things can come. They will hype up and we actually can never know how much they will stay.
Conviction is what stays
:quality(80))
In the end, the only thing that stay with us forever is what we have. Conviction is what we actually believe to make sense for the long term, your long term, my long term, your portfolio long term.
So consistency on your beliefs, keeping in mind what you believe, regardless of what the market and what the noise is talking about. I think that's such an important thought and something that is really valuable to take from this news and this thing that is happening right now, which I know you most likely don't even care.
Let me know your thoughts in the comments on YouTube.
What do you believe in that stays the same, whatever the market and the noise are talking about?
Keep reading
References
My video, Blur is dead: Here is what we actually learned, 14 October 2026: watch on YouTube.
The Block, Blur to shut down frontend next month as NFT trading volume dwindles, 12 October 2026 (monthly volume peaked around $1.43 billion in March 2023 and fell under $7 million, Blast winding down): read the article.
Forklog, NFT marketplace Blur to disable interface after 99% drop in trading volume (interface off on 12 November, drop of over 99.5%): read the article.
:quality(80))
:quality(80))
:quality(80))